Freutek 2026: Where we are focusing energy in 2026 (5 priorities)

Mateo Manuel Mollá

Jan 13, 2026

Freutek 2026: dove stiamo concentrando energia nel 2026 (5 priorità)

In 2026, we aim to simplify, clarify, and streamline the Freutek journey for Italian SMEs: from initial assessment to order management, all the way to operational use. For owners and purchasing departments, this means less friction, more relevant information at the right time, and a more streamlined digital experience when rapid decision-making is needed. This is a very practical approach: in industrial B2B, the evolution of digital channels and service processes serves primarily to simplify interaction and reduce complexity throughout the customer journey.

We remain committed to two principles: transparency and value for money . Our ambition is not to "promise everything," but to work continuously on operational choices that progressively improve clarity, service, and reliability.

Below are the five priorities on which the Freutek team will focus energy during 2026: some concern how we present ourselves and communicate, others how we strengthen the logistical and technical aspects that support each project.

1) Consolidate our position in the Italian market

In 2026, we will prioritize consolidating our presence in Italy, with two key levers: brand awareness and digital experience . We want to make evaluating Freutek more immediate and ensure the key steps (information, contact, selection) are clearer and more streamlined, especially for those with tight deadlines and concrete constraints.

2) Increase credibility with collaborations and success stories

Credibility is built with verifiable signals, not slogans. In 2026, we'll grow it in two ways:

collaborating with clients and people who have a recognized voice in the industry;
telling more success stories throughout the year , with a practical approach: context, selection criteria, usage, lessons learned.

The goal is to make it easier to “understand how we work,” through real-world examples and a transparent method.

3) Improve services by developing a network and logistics procedures

We're not starting from a specific problem: we're starting from the desire to offer customers more options and greater flexibility in managing deliveries. In 2026, we'll be working on:

more robust procedures in order management and deliveries;
evaluation of new support points , where they create operational value.

The direction is the same as that seen in large B2B operators: investing in processes and infrastructure to increase service predictability and reliability.

4) Make picking more efficient in our warehouses

In 2026, we will carry out an internal reorganization to streamline picking and reduce operational variability. The goal is to support:

faster management of preparations;
greater efficiency in flows;
reducing the risk of errors in repetitive tasks.

It is a "behind the scenes" intervention, but designed to improve continuity and precision in service, consistent with an approach of operational excellence.

5) Improve technical documentation, with more translations in Europe

We will raise the bar for technical manuals , aiming to make them clearer, more usable, and more consistent. In 2026, we will prioritize translations into Spanish (ES) and German (DE) , starting with the content and guidelines that generate the greatest impact during evaluation and use.

Context note

These priorities outline the Freutek team's current direction and the work direction for 2026. The timing, methods, and scope of these initiatives may evolve based on context, opportunities, and customer feedback: the goal remains to maximize value and service quality.

Let's talk about it

If you're a company that purchases and uses machinery, we're interested in one simple question: which aspects of the process (selection, ordering, delivery, documentation) would save you the most time in 2026? Your feedback helps us prioritize what truly creates value.